How to optimize your page content for Adsense

How to Optimize your Page Content for Adsense

Google Adsense pay per click advertising revenue service from Google is a boon to the small and medium site webmasters and owners. It is specifically designed for a content rich site to show relevant ads to site visitors. Webmasters get a share of the revenue Google collects from its advertisers, which is based on the clicks by site visitors on the Google adsense advertisements displayed on your site. Each click could earn from anywhere between $0.05 and $80+ depending on the keywords your web page focuses on. The total revenue depends on several factors. The major factors are:

• Page impressions
• Click through rate (CTR)
• Industry
• Ad placements

The formula for the revenue could be summed up as:

Revenue = Impressions * CTR * CPC
Where CPC is Cost Per Click.

Page Impressions

Lets see, how to optimize your page content for Adsense. One of the most important things to do is to increase the page impressions i.e. site traffic. The topic being very vast, it would be difficult to delve into it here.

Enabling JavaScript

The other important factor is that Google ads require a JavaScript enabled browser. Ask your visitors to enable JavaScript for their browsers otherwise they will not be able to see the ads.

Click through rate (CTR)

This is another important factor, which needs to be handled with utmost care. A small increase in CTR means a huge increase in your revenues. Major factors, which affect CTR, are:

Ad layout
Ad placement
Number of Ads

Cost Per Click (CPC)

This is the major factor, which affects your revenues greatly. Yes, it depends on Adsense Keywords. Advertisers bid on some keywords, which makes those keywords more expensive in comparison to the others. Google strives to display relevant and contextually appropriate ads based on its understanding of the body content of the webpage to maximize CPC. You can help Google’s understanding of the web page with appropriate keywords displayed in META TAGS as well as the header part of the page. This will help Google display better relevant ads that will not only increase CTR but also CPC.

Adsense Keywords

Now you know that to attract good and expensive ads on your page, you need to focus on a particular set of Adsense keywords. You could insert these Adsense keywords at appropriate positions on your web page or create a new page for them. Creating a new website dedicated to Adsense keywords is also a good idea.

Bids on some of the keywords in Adsense are as high as $80. This means, one click from a visitor to your site can make you richer by a lot of money.

From what we saw above, we can conclude that in order to increase the adsense revenues for your site, you should proceed as mentioned below:

• Increase the traffic to the site
• Focus on high paying keywords
• Focus on increasing Click through rate (CTR)
• Original content
• Be fair and honest to your visitors