How to choose your keywords

How to Choose your Keywords

You have created your site and completed its optimization. You have good back links and great SERPs (Search Engine Ranking Positions). In the process, you also carried out proper keyword research and discovered the perfect keyword or key phrase, which you wanted to target. You have also added Google Adsense ads, the contextual advertising medium from Google. Your site is receiving a good number of ad clicks but the revenue is very low. After all, you are getting pennies but not pounds. So, where does the problem lie?

The problem lies perhaps in the keyword selection or the content on the web page that Google perceives to serve the context based advertising (or Adsense). Have you selected keyword phrases that have a high volume of searches on search engines? Have you also focused your web page to target high CPC (cost per click) keywords? If your answer is no to these questions, then you have to go back to your keyword research. In your keyword selection process, you should give preference to high paying keywords.

Advertisers on Google generally bid on business terms (money words such as Buy Viagra, Online Casino) so they get not only visitors to the site but also convert their sale visitors to be customers. If there are more advertisers competing for top slots in Google Adwords for a keyword, the top CPC tends to go up as advertisers outbid each other. To get an ad placed higher in the results, one has to bid higher than the others. Thus, some keywords become expensive and some, which have fewer takers, remain low priced keywords. You have to recognize the high paying keywords and go for them.

Choosing high paying keywords

Looking at keywords which are high-paying, you will find that anything related to loans, debt, credit cards, insurance, money, stock market businesses are great. So, just take some time, think it over and go for high paying keywords. I am sure with some research and trials you will be able to come up with your dream list of high paying keywords