The best paying adsense keywords

The Best Paying Adsense Keywords

Google Adsense is a revolution and a great source of income for small and medium content publishers.

You start getting paid for each click from the very first day of adding ads to your site. If you are only receiving up to $1 per click, then please continue reading the article below:

Did you know that bids for some keywords go as high as $80? That means, that with one click on your website, you can earn a percentage of that amount. Prices for these ads depend greatly on the value of the keywords.

Adwords advertisers are willing to pay $10-$100 per click to get traffic to their sites. According to claims on some sites, the keyword "mesothelioma" is valued at $84.08 per click.

Why keywords are so important?

Google charges advertisers on a price per click basis. Each time a user clicks on an ad from your site, the advertiser is billed. Many advertisers want to target the same or similar keywords and hence they have to outbid each other to get the top slot and maximize the clicks/visitors. Whoever pay a higher price for the search term will have the ad placed higher generally. Search terms (or Keywords) are very important to the advertiser as their business offers products or services to those who are searching for the keywords. So, the greater number of targeted visitors one gets to a website, the greater a potential for business.

What if you use the best paying keywords?

You achieve higher revenue through Adsense when you use high value keywords. You can draw maximum mileage out of the keywords in the following manner:
• Include high value keywords in the existing content wherever possible
• Develop new pages targeting these keywords
• Develop new websites targeting a set of keywords

Now lets have a look at an important term often used, "click through rate"

Definition:

The average number of clicks per hundred advertisement impressions, calculated in terms of percentage.
Example: 20 clicks per 500 impressions = 4% CTR

Details:

What actually is this click through rate? It is evident from the above definition that click through rate is a percentage of clicks per hundred ad impressions. Now lets see what is measured in click through rates and what isn’t?

The CTR measures the percentage of people that clicked on an ad to arrive at a target site. It does not measure the people who arrived on the site, saw the ad, but did not click on it and returned to the site later as a result of having seen the ad. The CTR data gives an immediate measure of response to an ad but it does not gives an overall measure of response.

The factors affecting the click through rates:
• Ad type: Text/graphic, message/design and source of the impression.
• Attractiveness of the ads
• Message delivery
• Action oriented (provoke clicks)

Most click through rates vary from 0.3% to 4%+. It greatly depends on where you are advertising and what. The other factors affecting your CTR are ad positioning, style and size of the ads.